What is SEO?

Keyword research, implementation on the site, google analytics.  SEO advice.

SEO is a difficult area as you cannot do ‘one thing’ and expect a website to rank highly.  Search engines take many things into consideration when ranking a site.  However there are a few key areas;

WEBSITE QUALITY

Site errors, duplicate data and bad backlinks.

WEBSITE SPEED

Website loading time.  This has becoming increasingly important in recent years. Test you website at GTmetrix speed tester.

KEYWORDS/PHRASES

How many relevant keywords are on the site pages and also where these words are placed within the page. Keyword and key phrase repetition.

BACKLINKS

Backlinks is most difficult of all the SEO areas but arguably one of the most important aspects.  Good backlinks cannot be bought and some can actually hurt your business. Backlinks need to be built over time and be relevant and from websites that also have a good ranking on search engines.